Marketing and Communications
Marketing communication is a fundamental and complex part of an organisation’s marketing efforts. It includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, and more.
The Fundraising Regulator has formed a Code of Fundraising Practice. The Code outlines both the legal rules that apply to fundraising and the standards designed to ensure that fundraising is open, honest, and respectful. The Charity Commission expects all charities that fundraise to fully comply with the Code.
The Fundraising Regulator provides a membership service which includes a self-assessment against the Code of Practice along with a promise which helps to ensure that organisations raising money for charity from the public do so honestly and properly. A condition of membership is that the code of practice and promise is adhered to by the charity, whilst support is also given to the charity by the Regulator.